WhatsApp Business API:
What Is It All About?

What is the WhatsApp Business API?

Launched by Facebook in August 2018, the WhatsApp Business API was created to help organizations scale effectively and communicate with customers more efficiently through WhatsApp. Using the WhatsApp Business API, businesses are able to:
1. Build and deploy WhatsApp chatbots to automate customer interactions

2. Send WhatsApp broadcasts to unlimited users simultaneously

3. Deliver automated notifications—such as payment reminders, delivery updates, order alerts—directly via their CRM or internal systems

4. Apply for and obtain the Verified WhatsApp Green Tick

5. Manage multiple human-agent conversations on the same WhatsApp number

However, the API itself does not include a user interface. This means businesses must use or build a dashboard to handle:
Live chat

Chatbot workflows

Broadcasting

To solve this gap, the Wavixo platform was built—providing all these capabilities along with many additional features such as: Built-in WhatsApp CRM
Smart Campaign Manager

API-driven campaign automation

How Long Does WhatsApp Business API Approval Take?

API access requires submitting an application that Meta reviews.
You can now access WhatsApp Business API through WhatsApp Cloud API directly from Meta, but you will still need a platform like Wavixo to actually use the API for broadcasting, chatbots, templates, reporting, etc.

Wavixo, being a Meta Business Partner (BSP), helps you obtain the API within 10 minutes for FREE, and also provides you with the complete platform to utilize it.

You can apply for the WhatsApp Business API through Wavixo.

Can I Use My WhatsApp Business API Account on a Mobile Phone?

Yes!
The dashboard provided by Wavixo is compatible with both desktop and mobile.
You can operate your WhatsApp Business API account from your phone using the Wavixo mobile app, available on both Android and iOS.

Can a Business Use Multiple WhatsApp Business API Accounts?

Absolutely.
Businesses can activate multiple WhatsApp Business API accounts for different departments such as:
Finance

Sales

Customer Support

Procurement

However, each WhatsApp Business API account must be registered on a different phone number.

How to Switch Between WhatsApp App and WhatsApp Business API?

Any phone number can be upgraded to a WhatsApp Business API as long as it is not active on WhatsApp Messenger or WhatsApp Business App. If the number is currently in use on the WhatsApp app and you want to upgrade it to the API:
You must delete the WhatsApp account first.

Here’s how to delete your WhatsApp account (as shown on page 3):
1. Open WhatsApp

2. Tap More Options (⋮) > Settings > Account > Delete My Account

3. Enter your phone number in full international format

4. Choose a reason for deleting

5. Tap DELETE MY ACCOUNT

📌 Note: If later you decide not to continue using WhatsApp Business API, you can downgrade the number and restore it back to the regular WhatsApp app.

Recommended Reading

How to apply for WhatsApp Business API

WhatsApp Business App vs WhatsApp Business API

Rules for phone numbers when applying for WhatsApp API

WhatsApp Business API pricing

WhatsApp Co-existence Guide.