WhatsApp Quality Rating
(Using Wavixo)

Overview

The WhatsApp Quality Rating reflects how users respond to the messages your business sends through the WhatsApp Business API.
This rating is calculated based on user feedback from the last 24 hours and indicates how well your WhatsApp Broadcasts or Campaigns are performing.

A good quality rating is essential if you want to:
Maintain uninterrupted messaging

Avoid warnings or restrictions

Upgrade your WhatsApp Broadcast Tier

What Is WhatsApp Quality Rating?

WhatsApp assigns a Quality Rating to every WhatsApp Business API number based on user interactions.
There are three quality states:

Green – High Quality

Yellow – Medium Quality

Red – Low Quality

To upgrade your WhatsApp Broadcast Tier, your quality rating must be High or Medium.

How to Improve or Maintain WhatsApp Quality Rating

To maintain a healthy WhatsApp Quality Rating while using Wavixo, follow these best practices:
Ensure all messages strictly follow WhatsApp Business Policies

Send messages only to users who have opted in to receive communication

Keep messages highly personalized and valuable

Avoid sending generic, open-ended welcome or introductory messages

Additional Best Practices

Be mindful of message frequency

Avoid sending too many messages in a single day

Focus on content quality and relevance

Short, useful, and clear messages perform better

What Factors Affect WhatsApp Quality Rating?

Your quality rating depends entirely on how users react to your messages.

User Responses Explained

Positive Response

User replies to the message

User clicks on CTAs or buttons

Neutral Response

User neither interacts nor blocks

Negative Response

User blocks your number or reports the message
📌 Multiple negative responses can significantly reduce your quality rating.

Can You Send Broadcasts with a Low Quality Rating?

Yes, but with caution ⚠️
If your quality rating drops:
You will receive a warning notification in your Facebook Business Manager account

To recover your rating:
Stop sending broadcasts for a few days

Maintain a good rating for at least one week

📌 If you continue sending broadcasts despite warnings:
The quality rating will keep dropping

Your WhatsApp number may eventually get blocked

How to Upgrade WhatsApp Broadcast Tier

According to the latest WhatsApp policies, upgrading your messaging limit depends on two factors:
Number of unique users messaged

Your WhatsApp Quality Rating

Broadcast Tier Upgrade Example
Current limit: 2,000 unique users / 24 hours

To upgrade to 10,000 users / 24 hours
→ You must message at least 1,000 unique users in 24 hours

Another Example
Current limit: 10,000 users / 24 hours

To upgrade to 100,000 users / 24 hours
→ You must message 5,000 unique users in 24 hours

📌 In both cases, your Quality Rating must be High to qualify for an upgrade.

Why Quality Rating Matters

A strong WhatsApp Quality Rating helps you:
1. Scale broadcast campaigns safely

2. Reach more users daily

3. Avoid account restrictions or blocks

4. Maintain long-term WhatsApp marketing performance

Related Articles