Filtering Audience
for WhatsApp Broadcasts (Using Wavixo)

Overview

Audience filtering is a powerful feature in Wavixo that allows you to segregate your contacts based on specific attributes and parameters before sending a WhatsApp Broadcast.
By filtering your audience correctly, you can:

Send more relevant and personalized messages

Improve engagement rates

Avoid sending broadcasts to the wrong users

This guide explains how audience filtering works in Wavixo and how you can use it effectively.

How to Filter the Audience from the Contacts Page

Filtering your audience in Wavixo is simple and smooth.
Steps to Apply Filters

1. Go to the Contacts page in your Wavixo dashboard

2. Click on the Filter button

3. Choose the attribute(s) or parameter(s) based on which you want to filter the audience

4. Apply the filter to see the segmented contact list

You can now send WhatsApp Broadcasts to only the filtered audience.

What Filters Are Available in Wavixo?

You can filter your audience using a wide range of parameters, including:
Name

Mobile Number

Tags

Source

First Message Tags

Intervened

Campaigns

Closed

Requested

Last Seen

User Creation Date

Custom Attributes created inside chatbots

These filters allow you to perform multiple levels of audience segmentation for smarter and more precise targeting.

Can I Filter Users Using Multiple Parameters?

Yes ✅
Wavixo allows you to filter users using multiple parameters or attributes at the same time.
Advanced Segmentation Options

Use AND conditions to narrow down the audience

Use OR conditions to broaden the audience

This enables you to target a highly specific and niche audience for personalized WhatsApp Broadcast campaigns.
(The filter configuration example shown on page 2 of the document demonstrates using multiple conditions together.)

How to Send Rich Media WhatsApp Broadcast CampaignsHow to Send Rich Media WhatsApp Broadcast Campaigns

Wavixo supports Rich Media WhatsApp Broadcasts, which can be sent using either of the following message types:

1. Pre-approved Template Messages
Text

Images

Videos

Files

Quick Replies

Call-to-Action (CTA) buttons

2. Regular Messages
Text

Images

Videos

Files

⚠️ Quick Replies and CTAs are supported only in Template Messages, not in Regular Messages.

Audience Rules for Message Types

There is a difference in the audience set for which each message type can be used:
Active Users (within the 24-hour window):

Template Messages

Regular Messages

Inactive Users (outside the 24-hour window):

Only Template Messages

Understanding this distinction helps ensure message delivery compliance with WhatsApp rules.

How Long Does It Take for a WhatsApp Broadcast to Be Delivered?

WhatsApp Broadcast messages are sent immediately once you launch the campaign.
There is no delivery delay after sending the broadcast.

What Happens If I Exceed My Messaging Limit?

If you attempt to send a broadcast to users beyond your daily messaging limit, the broadcast will fail.
Example

Daily limit: 10,000 users

Attempted broadcast: 11,000 users

Result:
An error will occur

The broadcast will not be sent

Make sure your filtered audience size stays within your allowed messaging limits.

Related Articles