How to Create WhatsApp
Template Messages in Wavixo

WhatsApp Template Messages are essential when you need to contact users outside the 24-hour messaging window.
This guide walks you step-by-step through:
How to create a new WhatsApp template

How to format it correctly

WhatsApp’s approval rules

Why templates get rejected

Best practices for guaranteed approval

How to Submit a New WhatsApp Template Message in Wavixo

1. Open the Template Message Section in Wavixo

Go to:
Manage → Template Message → + New (top right corner)
You can also choose a pre-approved template from the Wavixo Template Library and submit it with your changes.

Once submitted:
Template status becomes PENDING

If it follows WhatsApp policies → APPROVED

If it violates rules → REJECTED

2. Customize the Template Message
The template creation page (shown on page 3 image) includes multiple fields you must fill out correctly.

1️⃣ Template Category

WhatsApp now classifies templates into:
Utility
Used for transactional or post-purchase updates such as order confirmations, cancellations, subscription alerts, etc.

Authentication
Used for OTPs, login codes, and verification flows.

Marketing
Covers all promotional, offer-related, product-based or non-transactional messages.

2️⃣ Template Type

Choose one of the supported template types:
TEXT

IMAGE

VIDEO

FILE

⚠️ Important Rules:
Media templates must include text—you cannot send media alone.

A sample media file is required only for the approval process.

WhatsApp approves or rejects the template based primarily on text content, not media.

3️⃣ Template Language
Choose the language for your template.
Each template supports only one language.

4️⃣ Template Name
Formatting rules:
Must be lowercase

Use underscores instead of spaces

Only alphanumeric characters + underscores allowed

No special characters, spaces, or caps

Example:
account_update
otp_verification
promotional_offer_message

5️⃣ Template Format (Message Content)

This is the actual message you want approved by WhatsApp.
You may include dynamic values such as:
{{1}} → Name

{{2}} → OTP

{{3}} → Order ID

{{4}} → Payment link

and so on …

Rules for variables:
Must begin with {{1}}, then {{2}}, {{3}}, etc.

Each variable must contain surrounding text (WhatsApp rejects isolated placeholders).

Formatting supported (like WhatsApp text):
Bold: *text*

Italic: _text_

~Strikethrough~: ~text~

Monospace: triple backticks

Limit:
Maximum 1024 characters.

6️⃣ Add Interactive Actions (Optional)

(Page 8–10) Interactive actions make your template more engaging.
You can select:
✔️ Call to Action
URL Button
Static link example:
https://wavixo.com/docs

Dynamic link example:
https://wavixo.com/{{5}}
Here {{5}} must be the next unused variable.

Phone Number Button

Must include country code, but without + sign

Example: 919876543210

✔️ Quick Replies
Up to 3 buttons, max 20 characters
Used for things like:
Feedback

Options selection

COD confirmations

⚠️ You cannot have both CTA buttons and Quick Replies in one template.

3. Submit the Template for Approval

Click Submit and then click Sync with WhatsApp to refresh the approval status.
Approval usually takes 1 minute to 24 hours.
If status doesn’t update: Click Sync again

Refresh the page

Template Message Rejected by Meta? What to Do

Don't worry — rejection is common.
Here’s why it happens and how to fix it.

What Is a WhatsApp Template Message?

Businesses can freely message users for 24 hours after the user’s last reply.
After 24 hours, only approved templates can be used.
Templates include:

Offers

Promotions

Product launches

Festive greetings

Order updates

Abandoned cart messages

Reminders

…and more.

Do Templates Need Approval?

Yes — WhatsApp manually reviews every template for quality and policy compliance.

What Templates Does WhatsApp Approve?

Since October 2021, WhatsApp approves Promotional + Informational + Offer templates as well.

Can You Edit an Approved Template?

No.
You can only edit values inserted dynamically ({{1}}, {{2}}, etc.).
For wording changes → create a new template.

Supported Media Formats & Size Limits

Format --- Max Size

Video --- 16 MB
Image --- 5 MB
Document --- 100 MB
Sticker --- 100 KB

Where to View All Templates in Wavixo?

Go to:
Manage → Template Message

You will find:
Pending

Approved

Action Required

Drafts

100+ ready-to-use templates in the Library

Click any template row to preview it.

How Long Does Approval Take?

Typical approval timelines:

Text: 1–24 hours

Image: 1–24 hours

File: 1–24 hours

Video: 1–24 hours

WhatsApp Template Message Guidelines

WhatsApp rejects messages that contain:
❌ Threatening or abusive content

Example: threatening customers with legal action.

❌ Sensitive data collection
You cannot ask for:
Credit card numbers

Government IDs

Financial data

But you can conduct:
Feedback surveys

NPS

Simple polls

Formatting Rules to Avoid Rejection

✔️ Use variables correctly:
{{1}} not {1}, { {1} }, or {{ 1 }}

✔️ Variables must be embedded in sentences, not placed alone.
✔️ Content language must match selected template language.
✔️ Avoid mixing languages.
✔️ Avoid URL shorteners (bit.ly, tinyurl, etc.).
✔️ Make sure your domain matches your business.
✔️ No double spacing or trailing spaces.
✔️ Avoid emojis in Quick Reply buttons.
✔️ Use correct phone number format in CTA.

WhatsApp Content Policy

All templates must follow official WhatsApp Commerce & Content Policies.

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