Pricing Update: Effective
from January 1

WhatsApp API Pricing Update

Meta has implemented a significant change in how WhatsApp Business API is billed. The system is shifting from per-conversation billing to per-message billing for template messages. This change is intended to make pricing easier to understand and more predictable

Key Changes

Billing is now based on each delivered template message, not on a 24-hour conversation window.

This applies to:
Marketing templates

Utility templates

Authentication templates

Service messages and Utility messages sent within an active customer service window remain FREE.

Customer Service Window: How It Works

When a user sends your business a message:
A 24-hour service window opens.

Every new reply from the user resets this 24-hour window.

During this window, you may send:
Free-form messages

Utility templates free of charge

⚠️ Utility messages sent outside the 24-hour window will be charged.

Example Scenario

A customer sends you a message at 10:00 AM on Monday.
10:05 AM — You reply from Wavixo Live Chat
✅ Free (within customer service window)

10:30 AM — Customer replies
The 24-hour window refreshes (now valid till Tuesday 10:30 AM)

11:15 AM — You send an order update (Utility template)
✅ Free (within service window)

4:00 PM — You send a marketing template
💰 Charged as per marketing rate (₹0.88/message for India)
5:00 PM — You send a reminder (Utility template)

✅ Free (still within the 24-hour window)
Next day – 11:40 AM — You send another Utility message

⚠️ Now outside the 24-hour window → Charged utility rate (₹0.125/message for India) Meta’s full policy document is provided in the attached PDF.

Pricing Stays the Same Per Category

Per-message pricing remains identical to the earlier per-conversation rates:
Marketing templates: ₹0.88/message

Utility templates: ₹0.125/message

Authentication templates: ₹0.125/message

You can view country-wise pricing on the WhatsApp documentation link in the article.

Wavixo Platform Pricing Update

Wavixo has been rolling out numerous upgrades and new features.
To maintain this pace of innovation and continue offering reliable WhatsApp engagement tools, subscription plans have been revised from January 1, 2026.

Agent Access Update

All Wavixo plans now include:
1 Owner + 5 Agents/Managers FREE

Beyond this:
Each additional agent/manager = ₹750/month

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